Factory cadence
Content plan
Ship Avery's Brief for SEO + video hubs; social for intercept; The Care Note for ownership. Schedule in GHL Social Planner when accounts are linked.
Keyword clusters
Supervised vs grey
- peptide therapy clinic Dallas
- supervised peptide therapy Fort Worth
- research peptides vs clinic
Trust / COA literacy
- peptide COA explained
- third party testing peptides
- fake peptide COA
Local DFW
- peptide therapy Fort Worth
- longevity clinic DFW
- BPC-157 clinic Dallas educational
Consult process
- what happens at peptide consult
- how to choose peptide clinic
First 4 weeks
Week 1 — Foundations
- Mon · IG/TT — Grey feed vs supervised care (supervised-vs-grey)
- Tue · IG carousel — COA literacy 45s (prove-the-batch)
- Wed · Brief — Publish genesis note (disclosure)
- Thu · IG/TT — Five questions before any protocol (authority)
- Fri · Care Note — Welcome sequence draft (ops)
Week 2 — Clinic path
- Mon · IG — What a DFW consult day includes (local)
- Tue · YT LF — Meet Avery + hybrid model (disclosure)
- Wed · IG/TT — Affiliate codes vs disclosed consult CTAs (creators)
- Thu · Brief — Clinic pathway explainer (clinic)
- Fri · FB — Consult offer (policy-safe) (offers)
Week 3 — Intercept scale
- Mon · TT stitch — Trend intercept (no dosing) (supervised-vs-grey)
- Tue · IG — Trust center walkthrough (trust)
- Wed · Brief — DFW logistics note (local)
- Thu · IG/TT — Who Avery will never be (disclosure)
- Fri · Care Note — Q&A digest (education)
Week 4 — Measure
- Mon · All — Double down top save content (ops)
- Wed · Brief — What we learned this month (ops)
- Fri · Consult CTA — Pilot consult window (offers)